Türkçe
Mugla Vocational School of Health Services Programme of Medical Promotion and Marketing

Qualification Awarded

The students completing this program are awarded with associate degree diploma in “medical representation and marketing” and are entitled to receive “member of profession” title. The students completing this program are entitled with “Medical Marketing Representative” title and can work in pharmaceutical and medical equipment companies.

Specific Admission Requirements

According to the results of the examinations made by the Student Selection and Placement System (ÖSYM), they can place the Programa according to the score they get from the TYT type.

Qualification Requirements

At the end of four semesters, total 120 lectures including summer internship must be taken and at least 2.00 general academic grade average according to 4-note system.

Recognition of Prior Learning

The previous courses in the university that the student has studied with are evaluated by the Department Compliance Commission in terms of course content and course hours. If deemed appropriate, the curriculum in the curriculum is deemed to have passed the relevant grade in the previous university. Muğla Sıtkı Koçman University Associate Degree, Undergraduate Education-Examination and Examination Regulations can be considered for the transfer of courses that these students take from other higher education institutions.

History

Medical Promotion and Marketing Program is continuing its education and training activities in 2004-2005 academic year.

Profile of the Programme

The Medical Promotion and Marketing Program is a two-year associate degree program. It aims to equip its graduates with the necessary competencies in line with the sectoral needs and continues education and training activities with application and other course content.

Program Outcomes

1- It has basic scientific knowledge in the field of Medical Promotion and Marketing.
2- It acts on the basis of the ethical principles of your profession, observes its principles, and produces solutions.
3- Interprets and evaluates the data using the knowledge and skills acquired in the field of Medical Promotion and Marketing, identifies and analyzes the problems and takes place and responsibility in the planned studies for solution.
4- Using a basic knowledge of the field of Medical Promotion and Marketing, he / she executes an assigned task independently.
5- Performs dependent and independent duties given by using the basic knowledge accumulation that is related to the field of Medical Promotion and Marketing.
6- In the field of Medical Promotion and Marketing, the industry monitors the events of the society, society and the world and is sensitive to developments.
7- By using the knowledge and skills gained in the field of Medical Promotion and Marketing, it establishes good relations with the persons / organizations addressed by the profession, develops the associations and takes into account the proposal to provide the development of the profession.
8- At the basic level of the European Computer Use License related to the field of Medical Promotion and Marketing, it uses computer software and information and communication technologies
9- It behaves and participates in quality management and processes.
10- It has knowledge of learning needs and life-long learning.
11- It has a sense of social responsibility and contributes to projects and activities for the social environment in which it lives
12- Using a foreign language at least on the European Language Portfolio A2 General Level, it tracks the information in its field and contacts its colleagues.
13- It informs the related persons and institutions about the basic information and skills that they have in the fields related to Medical Promotion and Marketing and shares suggestions with the related persons / institutions about their opinions and problems.
14- It is an example of gathering with external appearance, attitude, attitude and behavior.
15- Works as a team member to solve complicated problems that are encountered and unpredictable in applications related to the field of Medical Promotion and Marketing.
16- Medical Promotion and Marketing has the ability to conduct research and analysis within the profession.
17- Individual and public health, environmental protection and occupational safety have sufficient consensus.

Exam Regulations & Assesment & Grading

In accordance with Muğla Sıtkı Koçman University Associate Degree Education Regulation, the course is determined by the instructor responsible.

Graduation Requirements

In order to complete the program successfully, it is necessary to successfully complete all the courses available in the program (120 ECTS credits) and obtain a weighted average of at least 2.00 out of 4.00.

Occupational Profiles of Graduates

The students completing this program are awarded with associate degree diploma in “medical representation and marketing” and are entitled to receive “member of profession” title. The students completing this program are entitled with “Medical Marketing Representative” title and can work in pharmaceutical and medical equipment companies.

Access to Further Studies

Internal Transfers /Access to Further Studies Our students who graduated from medical representation and marketing program are allowed to continue their education in Public Relation, Public Relations and Presentation, Public Relation and Advertising, Marketing, International Trade, International Trade and Finance, International Trade and Financing, International Trade and Shopkeeping, International Trade and Logistic departments through the external transfer exam by OSYM.

Mode of Study

Associate / formal education The main purpose of our program is to train and bring in the human resources that are preferred and employed in line with the expectations and needs of the sector, to be employed in the pharmaceutical and medical sectors.

Programme Director

Asist Prof.Dr. Ali İmran Vaizoğullar

ECTS Coordinator

Course Structure Diagram with Credits

1. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1801 ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I Required 2 0 2
MUH1901 COMMERCIAL INFORMATION AND DOCUMENTATION Elective 2 0 3
PZR1801 MARKETING PRINCIPLES Required 2 0 2
RTV1801 COMMUNICATION Required 2 0 3
RTV1903 EFFECTIVE RHETORIC Elective 2 0 3
SGP1807 ANATOMY Required 3 0 3
SGP1809 PHYSIOLOGY Required 2 0 2
SGP1813 MEDICAL TERMINOLOGY Required 2 0 2
TDB1801 TURKISH LANGUAGE I Required 2 0 2
TTP1501 Organizational Behavior Elective 2 0 3
TTP1503 BIOMEDICAL DEVICES Elective 2 0 3
YDB1801 ENGLISH I Required 2 0 2
YDB1803 German I Required 2 0 2
YDB1805 FRENCH I Required 2 0 2
İSG1805 OCCUPATIONAL HEALTH AND SAFETY Required 2 0 3
İŞY1903 BUSINESS MANAGEMENT Elective 2 0 3
       
1. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
ATB1802 ATATURK'S PRINCIPLES AND REVOLUTIONARY HISTORY II Required 2 0 2
BİP1824 INFORMATION AND COMMUNICATION TECHNOLOGIES Required 3 0 3
PZR1808 SALES MANAGEMENT AND TECHNIQUES I Required 2 0 2
SGP1814 DISEASE INFORMATION Required 3 0 2
SGP1902 SOCIOLOGY OF HEALTH Elective 2 0 3
SGP1904 BEHAVIORAL SCIENCE Elective 2 0 3
TDB1802 TURKISH LANGUAGE II Required 2 0 2
TDBY1802 TURKISH LANGUAGE II Required 2 0 2
TDS1902 BIOSTATISTICS Elective 2 0 3
TLT1902 GENERAL MICROBIOLOGY Elective 2 0 3
TTP1002 PHARMACOLOGY I Required 3 0 3
TTP1006 VOCATIONAL TRAINING (30 working days) Required 0 0 5
TTP1502 COMMUNICATION IN MARKETING Elective 2 0 3
TTP1506 DRUG SALES SKILLS Elective 2 0 3
TTP1508 OTC AND DERMOCOSMETIC PRODUCTS Elective 2 0 3
YDB1802 ENGLISH II Required 2 0 2
YDB1804 German II Required 2 0 2
YDB1806 FRENCH II Required 2 0 2
İŞY1902 TIME MANAGEMENT Elective 2 0 3
       
2. Year - 1. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
PZR2829 CUSTOMER RELATIONSHIP MANAGEMENT Required 2 0 3
PZR2831 SALES MANAGEMENT AND TECHNIQUES II Required 2 0 2
PZR2901 CONSUMER BEHAVIOURS Elective 2 0 3
SGP2903 FIRST AID Elective 2 0 3
TTP2003 PHARMACOLOGY II Required 3 0 3
TTP2005 EVALUATION OF DRUG-MEDICAL MARKET AND COMPANY Required 2 0 3
TTP2009 VOCATIONAL STUDY AND SEMINAR I Required 2 4 5
TTP2501 BUSINESS ETHICS Elective 2 0 3
TTP2505 VOCATIONAL NEGOTIATION TECHNIQUES Elective 2 0 3
TTP2507 USING MEDICINE WITH CARE Elective 2 0 3
TTP2511 DIGITAL MARKETING Elective 2 0 3
TTP2513 EMOTIONAL INTELLIGENCE AND AWARENESS Elective 2 0 3
İŞY2845 HUMAN RESOURCES MANAGEMENT Required 2 0 2
       
2. Year - 2. Term
Course Unit Code Course Unit Title Course Type Theory Practice ECTS Print
PZR2838 PUBLIC RELATIONS AND PROMOTION Required 2 0 2
PZR2840 MARKET PLANNING AND RESEARCH Required 2 0 2
PZR2904 SERVICE MARKETING Elective 2 0 3
PZR2906 BRAND AND BRAND STRATEGIES Elective 2 0 3
PZR2908 DIRECT MARKETING Elective 2 0 3
TTP2008 VOCATIONAL STUDY AND SEMINAR II Required 2 4 5
TTP2012 PERSUASİON THEORİES AND RHETORİC Required 2 0 3
TTP2014 VOCATIONAL INFORMATION AND COMMUNICATION SYSTEMS Required 2 0 3
TTP2508 DRUG DELIVERY TECHNIQUES Elective 2 0 3
TTP2510 PHYTOPHARMACEUTICALS Elective 2 0 3
TTP2512 VOCATIONAL FOREIGN LANGUAGE Elective 2 0 3
TTP2514 FIELD SALES PLANNING Elective 2 0 3
TTP2516 LEADERSHIP SKILLS AND MOTIVATION Elective 2 0 3
İŞY2846 CAREER MANAGEMENT Required 2 0 3
İŞY2902 Crisis and Stress Management Elective 2 0 3
İŞY2904 WORK AND SOCIAL SECURITY LAW Elective 2 0 3
İŞY2906 ENTREPRENEURSHIP Elective 2 0 3
       
 

Evaluation Questionnaires

Course & Program Outcomes Matrix

1. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14Py15Py16Py17
ATATURK'S PRINCIPLES AND REVOLUTION HISTORY I22232222222122222
COMMERCIAL INFORMATION AND DOCUMENTATION4343435433414543 
MARKETING PRINCIPLES43433343543343544
COMMUNICATION43544531453145534
EFFECTIVE RHETORIC44444421454242233
ANATOMY221312452134113  
PHYSIOLOGY33333432332133334
MEDICAL TERMINOLOGY44444431454124535
TURKISH LANGUAGE I33333331333133333
Organizational Behavior34344325434322352
BIOMEDICAL DEVICES34534534534534534
ENGLISH I22222222222522222
German I22222222222522222
FRENCH I22222222222522222
OCCUPATIONAL HEALTH AND SAFETY 444444444444444 4
BUSINESS MANAGEMENT 44543341235143344
                  
1. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14Py15Py16Py17
ATATURK'S PRINCIPLES AND REVOLUTIONARY HISTORY II222222222221     
INFORMATION AND COMMUNICATION TECHNOLOGIES 33333335333133333
SALES MANAGEMENT AND TECHNIQUES I45434542 54225455
DISEASE INFORMATION 34334542354135542
SOCIOLOGY OF HEALTH33324351452124345
BEHAVIORAL SCIENCE33451221442143543
TURKISH LANGUAGE II123221332423     
TURKISH LANGUAGE II                 
BIOSTATISTICS43544335442145354
GENERAL MICROBIOLOGY45235541533124345
PHARMACOLOGY I34434543342342354
VOCATIONAL TRAINING (30 working days)55555555555555555
COMMUNICATION IN MARKETING43544232434135554
DRUG SALES SKILLS45454545454545454
OTC AND DERMOCOSMETIC PRODUCTS54545454455454545
ENGLISH II22222222222522222
German II22222221222522222
FRENCH II22222225222222222
TIME MANAGEMENT43542541454235454
                  
2. Year - 1. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14Py15Py16Py17
CUSTOMER RELATIONSHIP MANAGEMENT42355422542232244
SALES MANAGEMENT AND TECHNIQUES II54545545454544445
CONSUMER BEHAVIOURS45332451454152355
FIRST AID35422541325145231
PHARMACOLOGY II42334445442424443
USING MEDICINE WITH CARE232343434     333
DIGITAL MARKETING34343433343543434
EMOTIONAL INTELLIGENCE AND AWARENESS34343434343434343
HUMAN RESOURCES MANAGEMENT45432541455154232
                  
2. Year - 2. Term
Ders AdıPy1Py2Py3Py4Py5Py6Py7Py8Py9Py10Py11Py12Py13Py14Py15Py16Py17
PUBLIC RELATIONS AND PROMOTION54535333454533442
MARKET PLANNING AND RESEARCH54534343332234544
SERVICE MARKETING34353534345335534
BRAND AND BRAND STRATEGIES43454322315322345
DIRECT MARKETING43535334343324435
VOCATIONAL STUDY AND SEMINAR II34242355432222244
PERSUASİON THEORİES AND RHETORİC54544353543433245
VOCATIONAL INFORMATION AND COMMUNICATION SYSTEMS42423235422325422
DRUG DELIVERY TECHNIQUES54545445455455455
PHYTOPHARMACEUTICALS34544345232133454
VOCATIONAL FOREIGN LANGUAGE 43431444352134533
FIELD SALES PLANNING35454354533454334
LEADERSHIP SKILLS AND MOTIVATION45545454545454545
CAREER MANAGEMENT45435442455245354
Crisis and Stress Management44354354332242323
WORK AND SOCIAL SECURITY LAW23232312343432435
ENTREPRENEURSHIP45454513 45454454
                  
 

Muğla Sıtkı Koçman Üniversitesi, 48000 Kötekli/Muğla | Tel: + 90 (252) 211-1000 | Fax: + 90 (252) 223-9280
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